Barnes & Noble Harry Potter and the cursed child midnight premiere

July 30th - Union Square NYC

Our goal was to work with the Barnes and Noble social media team and get live high quality footage and interviews during the event. 

PROFESSOR MCGONAGALL

Professor McGonagall helps attendees create wands for witchcraft and Wizardry.

CHILDREN OF POTTER

Children young and old came out to experience the magic of Harry Potter.

THE DOORS OPEN

Door Open at Barnes and Nobles Harry Potter Midnight Premier!

A PERSONAL EXPERIENCE

Ronnie shares a heartfelt story on her experiences with Harry Potter.

LIFE LONG FANS

Olivia and Timothy have been following Harry's adventures since forever ago.

Social media sizzle

Coverage of the Harry Potter Midnight Release event.